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Custom lettering on the spine of a 1960s book. Lettering is an act or result of artfully drawing letters, instead of writing them simply. Lettering is considered an art form, where each letter in a phrase or quote acts as an illustration. Each letter is created with attention to detail and has a unique role within a composition. [1]
Movement. Kustom Kulture. Ed "Big Daddy" Roth (March 4, 1932 – April 4, 2001) was an American artist, cartoonist, illustrator, pinstriper and custom car designer and builder who created the hot rod icon Rat Fink and other characters. Roth was a key figure in Southern California 's Kustom Kulture and hot rod movement of the late 1950s and 1960s.
Tire lettering is the practice of putting, or drawing visible letters on the sidewall of an automobile's tires. In modern usage, the lettering is often big car brands or tire brands names, with custom lettering being a much smaller niche of that. It can also refer to other after market customizations to the side wall of the tire, such as the ...
Dry transfer. The dry transfer technique was used in lettering sheets made by Letraset (left) and other companies (right). Dry transfers (also called rub-ons or rubdowns) are decals that can be applied without the use of water or other solvent. The decal itself is on a backing material such as paper or plastic sheeting much like a transparency.
Matthew Carter CBE RDI (born 1 October 1937) is a British type designer. [1][2] A 2005 New Yorker profile described him as 'the most widely read man in the world' by considering the amount of text set in his commonly used typefaces. [3][4] Carter's career began in the early 1960s and has bridged all three major technologies used in type design ...
Adrian Johann Frutiger[ 1 ] (Swiss Standard German: [ˈaːdriaːn ˈjoːhan ˈfruːtɪɡər]; 24 May 1928 – 10 September 2015) was a Swiss typeface designer who influenced the direction of type design in the second half of the 20th century. His career spanned the hot metal, phototypesetting and digital typesetting eras.
Letraset. Dry-transfer lettering sheet made by Letraset (left) alongside similar product made by a rival. Letraset was a company known mainly for manufacturing sheets of typefaces and other artwork elements using the dry-transfer lettering method. Letraset was acquired by the Colart group and became part of its subsidiary Winsor & Newton.
1983 (aged 50–51) Occupation. Lettering artist. Les Usherwood was born in England, studied in Kent and started his career as a lettering artist. He moved to Toronto, Ontario, Canada in 1957 and worked for various companies until he started Typsettra with David Thomason in 1968. The company supplied typographic layouts, headline (on Typositor ...
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