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Find out what are the minimum image pixel size requirements for business ads on Facebook, Instagram and Messenger, including for Stories, Feed and more.
Your Page's profile picture: Displays at 176x176 pixels on your Page on computers, 196x196 pixels on smartphones and 36x36 pixels on most feature phones. Is cropped to a circle. Your Page's cover photo: Left aligns with a full bleed and a 16:9 aspect ratio.
In this article, you'll learn about the different specifications needed to create content for Instagram Stories and Facebook Stories from your Page. Following these specifications can help your content run optimally in your followers' stories feeds.
Below are some recommended aspect ratios for different placements and formats: For Feed placements: Both 1:1 and 4:5 aspect ratios are supported for both images and videos. Note: Vertical 4:5 is recommended for single-image ads to be delivered to the ad placement Facebook Feed.
Minimum width: 1200 pixels. Aspect ratio: 16:9 (Landscape) to 9:16 (Portrait) Maximum file size: Up to 10 GB recommended. Larger file sizes may experience longer upload and processing times. Recommended video format: MP4 or MOV, but more file types are supported. Video length: 240 minutes or less.
Facebook apps and services support a wide range of video styles. Use this chart to determine video specifications for each placement.
Requirements for Facebook Reels. In order to upload reels, the following technical specifications and content requirements must be met:
Loads fastest as an sRGB JPG file that's 851 pixels wide, 315 pixels tall and less than 100 kilobytes. Use a unique image that represents your Page, like a popular menu item, album artwork or a picture of people using your product.
Design specifications for carousel ads. The carousel format displays 2 or more images and videos in a single ad, each with its own headline, description, link and call-to-action. Below are the design specifications for your ad creative in a carousel ad.
Design your ad using various formats, placements and objectives to meet your marketing goals. The Facebook Ads Guide provides design specifications and technical requirements across each format and placement. You’ll find information on dimensions, file sizes, character limits and more. Create an ad.