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  2. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    Other employees have also been trained in social psychology and the social sciences to help bolster customer relationships. Customer service representatives must be trained to value customer relationships and trained to understand existing customer profiles. Even the finance and legal departments should understand how to manage and build ...

  3. Relationship marketing - Wikipedia

    en.wikipedia.org/wiki/Relationship_marketing

    Relationship marketing refers to an arrangement where both the buyer and seller have an interest in a more satisfying exchange. This approach aims to transcend the post-purchase-exchange process with a customer in order to make richer contact by providing a more personalised purchase, and using the experience to create stronger ties.

  4. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    The landscape of customer engagement is characterized by merging data-driven insights, innovative strategies, and a commitment to delivering outstanding customer experiences. By prioritizing customer engagement, businesses can cultivate long-lasting customer relationships, drive customer loyalty, and thrive in increasingly competitive markets.

  5. eCRM - Wikipedia

    en.wikipedia.org/wiki/ECRM

    However, since communications is the central aspect of customer relations activities, many opt for the following definition of mCRM: "communication, either one-way or interactive, which is related to sales, marketing and customer service activities conducted through mobile medium for the purpose of building and maintaining customer ...

  6. Customer intelligence - Wikipedia

    en.wikipedia.org/wiki/Customer_intelligence

    Customer intelligence (CI) as part of business intelligence is the process of gathering information regarding customers, and their details and activities, to build deeper and more effective customer relationships and improve decision-making by vendors.

  7. Category:Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Category:Customer...

    Customer relationship management software (6 C, 59 P) Customer service (2 C, 37 P) Q. Queue management (2 C, 16 P) Pages in category "Customer relationship management"

  8. CRM - Wikipedia

    en.wikipedia.org/wiki/CRM

    Customer relationship management; People. Charles Rennie Mackintosh (1868–1928), Scottish architect and designer; Chittaranjan Mitra (1926–2008), or C. R. Mitra ...

  9. Consumer relationship system - Wikipedia

    en.wikipedia.org/wiki/Consumer_relationship_system

    Consumer relationship systems (CRS) are specialized customer relationship management (CRM) software applications that are used to handle a company's dealings with its customers. [1] Current consumer relationship systems integrate the software with telephone and call recording systems as well as with corporate systems for input and reporting ...