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  2. Self-persuasion - Wikipedia

    en.wikipedia.org/wiki/Self-persuasion

    Self-persuasion came about based on the more traditional or direct strategies of persuasion, which have been around for at least 2,300 years and studied by eminent social psychologists from Aristotle to Carl Hovland, they focused their attention on these three principal factors: the nature of the message, the characteristics of the communicator, and the characteristics of the audience.

  3. Bandwagon effect - Wikipedia

    en.wikipedia.org/wiki/Bandwagon_effect

    The bandwagon effect is a psychological phenomenon where people adopt certain behaviors, styles, or attitudes simply because others are doing so. [1] More specifically, it is a cognitive bias by which public opinion or behaviours can alter due to particular actions and beliefs rallying amongst the public. [2]

  4. Social judgment theory - Wikipedia

    en.wikipedia.org/wiki/Social_judgment_theory

    In social psychology, Social judgment theory (SJT) is a self-persuasion theory proposing that an individual's perception and evaluation of an idea is by comparing it with current attitudes. According to this theory, an individual weighs every new idea, comparing it with the individual's present point of view to determine where it should be ...

  5. Richard M. Perloff - Wikipedia

    en.wikipedia.org/wiki/Richard_M._Perloff

    Perloff was the recipient of the 2014 University of Amsterdam School of Communication Research McQuail Award for his article [4] on media effects research. [5]Perloff was awarded "Best in Ohio Essay Writing" honors in 2022 from the Ohio Press Club for his article memorializing Alan Canfora—a victim of the Kent State University shootings in 1970.

  6. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    The model was a major contributor to the development and understanding of attitude change and persuasion, however it is now only one part of many perspectives on persuasion. [10] Research in persuasion is considering the effects of the unconscious, with scholars beginning to explore the possibility of " priming in inducing non-conscious effects ...

  7. Cognitive response model - Wikipedia

    en.wikipedia.org/wiki/Cognitive_response_model

    Research supporting the model shows that persuasion is powerfully affected by the amount of self-talk that occurs in response to a message. [4] The degree to which the self-talk supports the message and the confidence that recipients express in the validity of that self-talk further support the cognitive response model.

  8. Polanyi's paradox - Wikipedia

    en.wikipedia.org/wiki/Polanyi's_paradox

    Professor Michael Polanyi on a hike in England. Polanyi's paradox, named in honour of the British-Hungarian philosopher Michael Polanyi, is the theory that human knowledge of how the world functions and of our own capability are, to a large extent, beyond our explicit understanding.

  9. Dual process theory - Wikipedia

    en.wikipedia.org/wiki/Dual_process_theory

    Verbalized explicit processes or attitudes and actions may change with persuasion or education; though implicit process or attitudes usually take a long amount of time to change with the forming of new habits. Dual process theories can be found in social, personality, cognitive, and clinical psychology.