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Irvine (/ ˈ ɜːr v aɪ n /) is a master-planned city in central Orange County, California, United States, in the Los Angeles metropolitan area.The Irvine Company started developing the area in the 1960s and the city was formally incorporated on December 28, 1971.
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.