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  2. List broker - Wikipedia

    en.wikipedia.org/wiki/List_broker

    A list broker [1] acts as an agent for those who wish to conduct direct marketing campaigns via direct mail, email, or telemarketing. List brokers provide lists that, minimally, contain a prospect's name and physical address. [ 2 ]

  3. Mailing list - Wikipedia

    en.wikipedia.org/wiki/Mailing_list

    Mailing lists are often rented or sold. If rented, the renter agrees to use the mailing list only at contractually agreed-upon times. The mailing list owner typically enforces this by "salting" (known as "seeding" in direct mail) the mailing list with fake addresses and creating new salts for each time the list is rented. Unscrupulous renters ...

  4. Direct marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_marketing

    Direct Marketing has a few objectives such as: selling, generating leads, and developing relationships with customers. [5] Selling is a major objective of direct marketing. An example of this can be newspaper with an advertisement promoting a certain product to buy. [5] Another objective of direct marketing is to both generate leads and qualify ...

  5. List of mailing list software - Wikipedia

    en.wikipedia.org/wiki/List_of_mailing_list_software

    Name Initial release Latest stable release Latest release date Written in Licenses Dada Mail: 2000-01 11.22.0 [1]: 2023-09-18: Perl: GNU GPL: Discourse: 2013

  6. Advertising mail - Wikipedia

    en.wikipedia.org/wiki/Advertising_mail

    Direct mail is a common form of direct marketing, and may be employed by for-profit businesses, charities and other non-profits, political campaigns, and other organizations. Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. [18]

  7. Direct digital marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_digital_marketing

    Direct digital marketing is a marketing method that uses such things as a consumer's email to send advertisements and other forms of communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses consumers have to marketing campaigns.

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