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Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company . They had briefly produced a different low-alcohol beer by the same name in 1941.
Overall sales of Coors Light fell last year nearly 2% to roughly $2.7 billion and volume slipped 3.5%. As a result of the sluggish sales for many of its beers, Molson Coors trimmed its 2024 sales ...
Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.
Coors Light was introduced in 1978. [2] The longtime slogan of "Silver Bullet" to describe it does not describe the beer, but rather the silver-colored can in which Coors packaged the beer. Coors once produced Coors Light in "yellow-bellied" cans like the full-strength Coors. However, when the yellow coloring was removed, the can was left ...
Low alcohol content can also result in a less expensive beer, especially where excise is determined by alcohol content. [10] This is the primary definition of the term in countries such as Australia, Canada, and Scotland. In Australia, regular beers have approximately 5% alcohol by volume; light beers may have 2.2–3.2% alcohol. [11]
In Molson Coors' Q3 results, brand volumes in the US increased by 4.5%, driven by double-digit gains by Coors Light and Coors Banquet and single-digit growth by Miller Lite.
The best-known American lagers worldwide are Anheuser-Busch InBev's Budweiser and Bud Light, although several other prominent brands are produced by MillerCoors; these include Coors Light, Coors Banquet, Miller Lite, and Miller High Life.
Coors Light is also offering its drinkers a chance to win a case of the renamed Mondays Light after its Super Bowl commercial airs. Coors Light has been a fixture in beer coolers since 1978.