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The Monarch line of vehicles was discontinued for 1958 when the Edsel was introduced, but the poor acceptance of the Edsel led Ford to reintroduce Monarch for 1959. With a drop in medium-priced vehicle sales in the early 1960s, and the introduction of the similarly priced Ford Galaxie , the Monarch brand was dropped again after the 1961 model ...
1959 Mercury Montclair 2-door Hardtop Cruiser 1960 Mercury Montclair 4-door sedan The Mercury model line underwent a ground-up redesign for 1959, as the Montclair expanded to a 126-inch wheelbase. Following the cancellation of the Edsel Corsair and Edsel Citation (which shared bodies with Mercury), the division used a body and chassis exclusive ...
1956 Mercury Montclair 4-door hardtop. ... Using much of the body and trim of the Mercury, Monarch was a three-model line with the Richelieu, Lucerne and Sceptre ...
All Mercury's for 1955 offered a canted hood over the headlights previously introduced on the Mercury XM-800 concept car from 1954. 1956 Mercury Medalist 2-door sedan rear . For 1956, Mercury introduced two types of two-tone paint combinations, offering the traditional approach of a roof color over a different body color, and "Flo-tone" where ...
The Mercury Turnpike Cruiser is a series of automobiles that were produced by the Mercury division of Ford for the 1957 and 1958 model years. Named to commemorate the creation of the Interstate Highway System, the Turnpike Cruiser was marketed as the flagship Mercury model line, slotted above the Montclair when Mercury was positioned upmarket to luxury status when Edsel was introduced in 1958.
Edsel's top-of-the-line Citation hardtop sedan was the only model priced to correctly compete with Mercury's mid-range Montclair Turnpike Cruiser model, as illustrated in the chart below. Edsel products were priced from $2,484 (equivalent to $25,583 in 2023) to $3,766 (equivalent to $38,787 in 2023).
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The Mercury Medalist displaced the Custom as the base model for 1956, [2] with both series discontinued for 1957 as Mercury was being repositioned as a luxury line above Edsel for 1958. [ 2 ] For the first year, 83,475 4-door sedans were manufactured with a listed price of US$2,040 ($23,406 in 2023 dollars [ 3 ] ), followed by 25,812 2-door ...