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2. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. [1] [2] Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and ...

3. Website monetization - Wikipedia

   en.wikipedia.org/wiki/Website_monetization

   Pay per click or PPC (also called Cost per click) is a marketing strategy put in place by search engines and various advertising networks such as Google Ads, where an advertisement, usually targeted by keywords or general topic, is placed on a relevant website or within search engine results. The advertiser then pays for every click that is ...

4. Google AdSense - Wikipedia

   en.wikipedia.org/wiki/Google_Adsense

   AdSense publishers are paid for clicks on the ads that are linked from link unit topics, not for clicks on the initial topics themselves. The ads on the linked page are pay-per-click Google ads similar to those shown in regular AdSense ad units. Link Units

5. Click fraud - Wikipedia

   en.wikipedia.org/wiki/Click_fraud

   In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads. Fraud occurs when a person, automated script , computer program or an auto clicker imitates a legitimate user of a web browser , clicking on such an ad without having an actual interest in the target of the ad's link ...

6. Affiliate marketing - Wikipedia

   en.wikipedia.org/wiki/Affiliate_marketing

   Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already ...

7. Post-click marketing - Wikipedia

   en.wikipedia.org/wiki/Post-click_marketing

   Post-click marketing solutions appeal on many fronts: Businesses paying for the traffic to their website through pay per click, search engine optimization and other online activities use these tools to discover more about the estimated 98% (quoted by a case paper from the Marketing Sherpa) of visitors who don’t immediately convert into a lead.