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  2. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.

  3. List of academic databases and search engines - Wikipedia

    en.wikipedia.org/wiki/List_of_academic_databases...

    A gateway to results of DOE research and development and major R&D accomplishments of interest to DOE. Not working from 2014 Free DOE: Sparrho: Multidisciplinary: Research articles and patents from 45k+ journals and preprint servers. Uses content recommendation concept. Subscription Distylled Ltd.

  4. List of multi-channel networks - Wikipedia

    en.wikipedia.org/wiki/List_of_multi-channel_networks

    This is a list of notable multi-channel networks.Multi-channel networks (MCNs) are organizations that work with video platforms such as YouTube to offer assistance in areas such as "product, programming, funding, cross-promotion, partner management, digital rights management, monetization/sales, and/or audience development", [1] usually in exchange for a percentage of the AdSense revenue from ...

  5. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

  6. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

  7. Commercialization of the Internet - Wikipedia

    en.wikipedia.org/wiki/Commercialization_of_the...

    The success and traction of Nike's "Dream Big" campaign is an example of how Twitter as a platform was used to benefit companies whose goal was to increase their visibility to a large number of people using Twitter. Viral marketing is also present on Twitter as companies use their posts to touch upon current issues that are being heavily discussed.

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