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Amidst the ensuing controversy, critics blamed Bud Light's new vice president of marketing, Alissa Heinerscheid, as responsible for the brand's move. Heinerscheid, who became a vice president at the company in July 2022, stated that her goal was to evolve the Bud Light advertising to make it more inclusive, [ 20 ] and to move it away from its ...
The Wall Street Journal reported Sunday that Alissa Heinerscheid, Bud Light’s vice president of marketing who oversaw the partnership, and her boss Daniel Blake, who oversees marketing for ...
Anheuser marketing executives Alissa Heinerscheid and Daniel Blake took leaves of absence following the backlash over the campaign. The week of the campaign, America’s best-selling beer saw ...
Upset by the Mulvaney partnership, many customers were further enraged by unearthed comments from Bud Light’s marketing vice president, Alissa Heinerscheid, disparaging the brand’s traditional ...
But Heinerscheid’s immediate future at Bud Light has now been cut short. The executive became the first woman to lead Bud Light in the brand’s 40-year history and was recognized by Ad Age in ...
Blake joins Bud Light vice president of marketing Alissa Heinerscheid, who generated backlash for deriding Bud Light’s traditional customer base in a podcast interview that was resurfaced amid ...
Alissa Heinerscheid — Bud Light's vice president of marketing — left the company in late April amid the controversy. The situation is still weighing on the rest of ABInBev's expansive beer ...
Below is a list of actors and actresses that are or were part of the cast of the American drama television series House. The show's main stars have included, at some point, Hugh Laurie , Lisa Edelstein , Robert Sean Leonard , Omar Epps , Jesse Spencer , Jennifer Morrison , Peter Jacobson , Olivia Wilde , Kal Penn , Amber Tamblyn , Odette ...