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Schema.org is an initiative launched on June 2, 2011, by Bing, Google and Yahoo! [ 3 ] [ 4 ] [ 5 ] (operators of the world's largest search engines at that time) [ 6 ] to create and support a common set of schemas for structured data markup on web pages.
The presence of a keyword in the business name was found to be one of the most important factors (explaining the high incidence of spam in the Local Pack). Schema structured data is a ranking factor. The addition of the 'LocalBusiness' markup will enable you to display relevant information about your business to Google.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Microdata vocabularies do not provide the semantics, or meaning of an Item. [11] Web developers can design a custom vocabulary or use vocabularies available on the web. A collection of commonly used markup vocabularies are provided by Schema.org schemas which include: Person, "Place", Event, Organization, Product, Review, Review-aggregate, Breadcrumb, Offer, Offer-aggregate.
Content engineering is the practice of organizing the shape and structure of content by deploying content and metadata models, in authoring and publishing processes in a manner that meets the requirements of an organization’s Content Strategy, and its implementation through the use of technology such as CMS, XML, schema markup, artificial intelligence, APIs and others.
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A semantic triple, or RDF triple or simply triple, is the atomic data entity in the Resource Description Framework (RDF) data model. [1] As its name indicates, a triple is a sequence of three entities that codifies a statement about semantic data in the form of subject–predicate–object expressions (e.g., "Bob is 35", or "Bob knows John").
The oldest schema language for XML is the document type definition (DTD), inherited from SGML. DTDs have the following benefits: DTD support is ubiquitous due to its inclusion in the XML 1.0 standard. DTDs are terse compared to element-based schema languages and consequently present more information in a single screen.
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