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Under Armour also had released a product with scent control technology in 2012 titled, "Under Armour Scent Control". This line claims to be designed so that the wearer's scent cannot be detected. [45] Under Armour developed a new type of shirt called "Coldblack", which is designed to reflect heat and keep athletes cool in the sun. [46]
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Between 2014 and 2016, Under Armour spent close to $1 billion to acquire makers of activity- and diet-tracking mobile apps. [23] [24] [25] Many long-term employees questioned Plank's strategy and whether the company would produce a return on their investment. Plank spent hours in one-on-one conversations to try to persuade those employees.
An electric war ensued when in 1883 J. Ogden Armour, heir to the Armour Packing Company, purchased the company on May 14, 1900, to power the Metropolitan Street Railway Company and Kansas City Electric Light Company. Under Armour, the company bought competitors and built a new power plant in 1903, providing steam heat to downtown businesses.
In 2018, a total of 17,400 hopefuls submitted applications for 98 spots. That's just a bit over a 0.56% acceptance rate.
Under Armour founder Kevin Plank is back as CEO, abruptly ending Stephanie Linnartz’s three-year turnaround plan two years early Maria Aspan March 13, 2024 at 7:37 PM