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Depend is a Kimberly-Clark brand of absorbent, disposable undergarments for people with urinary or fecal incontinence. It positions its products as an alternative to typical adult diapers . Depend is the dominant brand of disposable incontinence garments in the United States with a 49.4 share of the market.
It is estimated that 1 in 4 women over the age of 35 experience some level of urinary incontinence, often following childbirth or during menopause. Incontinence is also experienced by approximately 1 in 10 men, commonly related to prostate issues. Incontinence is more prevalent with age, and is commonly experienced by those 65 and over. [2]
The size of the adult diaper market in 2016 was $9.8 billion, an increase from $9.2 billion in 2015. [1] Adult diaper sales in the United States were projected to rise 48 percent from 2015 to 2020, compared to 2.6 percent for baby diapers. [2] The adult incontinence market in Japan was $1.8 billion in 2016, about 20 percent of the world market. [2]
An incontinence pad is a small, impermeable multi-layered sheet with high absorbency that is used in the incontinence and health-care industries as a precaution against fecal or urinary incontinence. [1] It is generally made of cotton if washable, or nonwoven fabric paper if disposable. Incontinence diapers (or incontinence nappies) are a ...
For men, the most cost-effective design is an incontinence pad in a diaper format. [13] For women, incontinence pads that are in the form of disposable pull-ups are generally preferred, however there is a higher cost associated with this type of solution. [13] For women who are in nursing homes, diapers are preferred at night. [13]
More than US$9 billion is spent on disposable diapers in North America each year. [58] As of 2018, name-brand, mid-range disposable diapers in the U.S., such as Huggies and Pampers, were sold at an average cost of approximately $0.20–0.30 each, and their manufacturers earned about two cents in profit from each diaper sold. [58]
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