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For example, looking at the table above, if something were to happen in the individual's marital life (an argument or the partner leaves or becomes pregnant or has an accident), the event can either increase or decrease how much weight the person gives to the elements in the balance sheet that refer to the relationship.
[6] For example, the representativeness heuristic is defined as "The tendency to judge the frequency or likelihood" of an occurrence by the extent of which the event "resembles the typical case." [13] The "Linda Problem" illustrates the representativeness heuristic (Tversky & Kahneman, 1983 [14]). Participants were given a description of "Linda ...
Inferring a person's possible or probable (usually negative) thoughts from their behaviour and nonverbal communication; taking precautions against the worst suspected case without asking the person. Example 1: A student assumes that the readers of their paper have already made up their minds concerning its topic, and, therefore, writing the ...
Explanations include information-processing rules (i.e., mental shortcuts), called heuristics, that the brain uses to produce decisions or judgments. Biases have a variety of forms and appear as cognitive ("cold") bias, such as mental noise, [5] or motivational ("hot") bias, such as when beliefs are distorted by wishful thinking. Both effects ...
Another example is a trader who would make a moderate and risky decision to trade their stock due to time pressure and imperfect information of the market at that time. In organisational context, a CEO cannot make fully rational decisions in an ad-hoc situation because their cognition was overwhelmed by a lot of information in that tense situation.
For example, in collectivistic cultures, decisions may be made based on what is best for the group, whereas in individualistic cultures, decisions may prioritize individual needs and desires. Overall, decision making is a complex process that involves many factors, including emotion, risk, pragmatics, and cultural background.
In their theory, there are two different routes to persuasion in making decisions. The first route is known as the central route and this takes place when a person is thinking carefully about a situation, elaborating on the information they are given, and creating an argument. This route occurs when an individual's motivation and ability are high.
For example, undergraduate students are more willing to purchase an item such as a movie ticket after losing an amount equivalent to the item's cost than after losing the item itself.This susceptibility underscores the importance of considering psychological factors in the context of decision-making.