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K2 Sports, LLC, known simply as K2, is an American sporting goods company headquartered in Seattle, Washington focused primarily on winter sports equipment. K2 operates under the labels K2 Snow and K2 Skates, as well as its subsidiaries Backcountry Access, Ride Snowboards, Tubbs Snowshoes, Atlas Snow-Shoe Company, LINE Skis, Full Tilt Boots, and Madshus brands. [1]
K2 launched its first boot production on Vashon Island in 1975. That effort failed. Purchased Raichle Flexon molds and started Full Tilt around 2006; launched a boot line under the K2 label in 2013. Sold to Jarden Corp. and then to Newell Rubbermaid. Sold to private equity company Kohlberg. La Sportiva: Italy: 1928
In 2006, K2 purchased Line Skis, and Line decided to immediately re-launch the Flexon under the new brand-name, Full Tilt. Immediate turned out to be a relative term, and the new boots did not reach the market until early 2006 in Japan, Canada at the end of that year, and a full launch in 2008 in the US.
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The "Made in USA" on the boots was significant: Norcross was the last remaining rubber footwear manufacturer in North America. [ 1 ] At the end of 2011, Honeywell—the corporate conglomerate who purchased the Xtratuf brand in 2008—closed its Rock Island plant and moved production to an existing Honeywell facility in China . [ 2 ]
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