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The mausoleum of William C. Durant. In the 1920s, Durant became a major "player" on Wall Street and on Black Tuesday joined with members of the Rockefeller family and other financial giants to buy large quantities of stocks, against the advice of friends, [9] to demonstrate to the public their confidence in the stock market. His effort proved ...
Durant co-founded a truck-making subsidiary, Mason Truck, and also acquired numerous ancillary companies to support Durant Motors.In 1927, the Durant line was shut down to retool for a brand-new, modernized car for 1928, re-emerging in 1928 with Durant, Locomobile, and Rugby lines in place, and dropping the Mason Truck and Flint automobile lines and the top-selling Star car in April 1928.
1929 Durant Deluxe Roadster 4-40 at Stahls Automotive Collection. The Durant was a make of automobile assembled by Durant Motors Corporation of New York City, New York from 1921 to 1926 and again from 1928 to 1932. Durant Motors was founded by William "Billy" Durant after he was terminated, for the second and final time, as the head of General ...
William C. Durant founded General Motors on Sept. 16, 1908. Durant entered the auto industry with a solid record of transportation entrepreneurialism -- but of the wrong type: He had headed the ...
Dr. Campbell, Durant's son-in-law, put 1,000,000 shares on the stock market in Chicago Buick (then controlled by Durant). Durant's earlier company, the Durant-Dort Carriage Company, had been in business in Flint since 1886, and by 1900 was producing over 100,000 carriages a year in factories located in Michigan and Canada. Prior to his ...
One of the General Motors founders, William Durant, bought the Rainier Motor Car Company in May 1909. Rainier was in severe financial trouble at the moment of the purchase. Following that, a new company, the Marquette Motor Company was established in Saginaw, Michigan, to continue production of the luxurious 'Rainier' motor car until 1911
Star would also be manufactured in other Durant factories in Lansing, Michigan, Oakland, California and Toronto, Ontario. [ 2 ] Star was planned to undercut Chevrolet prices and match Ford prices, starting in 1922 at $348 (equivalent to $6,335 in 2023) for a touring car , Ford slashed prices by $50 in mid 1923, which Star could not match.
In July 1922, [14] Locomobile was acquired by Durant Motors, which not only continued using the Locomobile brand name for their top-of-the-line autos until 1929, but also still produced the Model 48 until its demise in 1929. Until the mid-1920s, this car was Locomobile's only offering.