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A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. Oftentimes these messages feature unsettling imagery, ideas or behaviors that are designed to startle or even scare the viewer into understanding the consequences of undergoing a particular harmful action or inaction (such as pictures ...
The PSA was produced by McDonald's to increase sales during the contemporary "Just Say No" anti-drug ad campaign, supported by the United States federal government and several other companies under the influence of Reaganite ideals. The PSA itself consists of Jordan warning about the dangers of drug abuse in a direct address to younger audiences.
"You Wouldn't Steal a Car" is the first sentence and commonly used name of a public service announcement that debuted on July 12, 2004 in cinemas, [1] ...
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A job applicant shared her outrage on social media after a company she applied to shared one of her personal Instagram posts along with a "PSA" to future prospects.
The campaign is notable for having been assessed in a 1999 controlled media research study, followed up by further research in 2008, to be a specific example of a PSA that actually increased teen use of cannabis by showing that it is "healthy experimentation, interesting to try, fun, and normal".
The second PSA, from 1997, [3] featured 18-year-old actress Rachael Leigh Cook, who, as before, holds up an egg and says, "this is your brain", before lifting up a frying pan with the words, "and this is heroin", after which she places the egg on a kitchen counter—"this is what happens to your brain after snorting heroin"—and slams the pan down on it.
PSA software is designed to improve the performance and profitability of professional services firms. A recent end-user survey conducted by SPI Research [4] showed significant improvement in key performance indicators such as: Faster staffing and invoicing workflows; Lower project cancellation rates; Improved on-time, under-budget project ...