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Over the next several years, thru-hub exhaust became a standard feature of all Mercury models, and later was adopted near industry-wide for both outboards and stern-drives. With Mercury Marine outboards typically having smaller displacement per horsepower and better fuel economy than the competition's motors, an ad ran in publications showing a ...
He purchased an outboard motor manufacturing company in Cedarburg, Wisconsin in 1939, intending to make magnetic separators for the area's dairy industry. The company had 300 defective motors, which he rebuilt and sold to catalog company Montgomery Ward. Orders kept coming for the motors, and Kiekhaefer Corporation was born.
Hurricane was also advertised at 10 hp*, way below the actual horsepower developed, Mercury noted this asterisk by stating that horsepower varies with rpm; really the Hurricane could deliver up to 18 hp. Dubbed "Super" because they were superior in horsepower to other 10 hp outboards. Shortly after the introduction of the Hurricane, Mercury ...
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A 2007 model Tohatsu outboard. As well as marketing outboards under its own brand, Tohatsu outboards are rebadged and sold as other brands. In 1988 Tohatsu and Brunswick Corporation set up a joint venture named Tohatsu Marine Corporation to produce outboards for Mercury Marine. [10] Some Mercury outboards with less than 60 HP are rebranded ...
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