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Media cooperatives are a form of cooperative that report on news based on the geographic location of their membership, or the general interests of the membership. [1] Often they are a form of alternative media , critical of mainstream perspectives, with progressive society stances.
A cooperative (also known as co-operative, co-op, or coop) is "an autonomous association of persons united voluntarily to meet their common economic, social and cultural needs and aspirations through a jointly owned and democratically-controlled enterprise". [1]
Convergence culture is a theory which recognizes changing relationships and experiences with new media. [1] Henry Jenkins is accepted by media academics to be the father of the term with his book Convergence Culture: Where Old and New Media Collide . [ 2 ]
A marketing co-operation or marketing cooperation is a partnership of at least two companies on the value chain level of marketing with the objective to tap the full potential of a market by bundling specific competences or resources. Other terms for marketing co-operation are marketing alliance, marketing partnership, co-marketing, and cross ...
Cultural sociology first emerged in Weimar, Germany, where sociologists such as Alfred Weber used the term Kultursoziologie (cultural sociology). Cultural sociology was then "reinvented" in the English-speaking world as a product of the "cultural turn" of the 1960s, which ushered in structuralist and postmodern approaches to social science ...
Co-marketing (Commensal marketing, symbiotic marketing) is a form of marketing co-operation, in which two or more businesses work together. "Co-marketing" began in 1981 when Koichi Shimizu, a professor at Josai University, published an article in a bulletin published by Nikkei Advertising Research Institute in Japan.
Cultural sociology was then reinvented in the English-speaking world as a product of the cultural turn of the 1960s, which ushered in structuralist and postmodern approaches to social science. This type of cultural sociology may be loosely regarded as an approach incorporating cultural analysis and critical theory.
Social psychologist Muzafer Sherif proposed to define a social unit as a number of individuals interacting with each other with respect to: [6] Common motives and goals; An accepted division of labor, i.e. roles; Established status (social rank, dominance) relationships; Accepted norms and values with reference to matters relevant to the group