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Here, the illustration person called Femi is a persona used online. A persona (also user persona, user personality, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a potential end user. [1] Personas represent the similarities of consumer groups or segments.
Internet identity (IID), also online identity, online personality, online persona or internet persona, is a social identity that an Internet user establishes in online communities and websites. It may also be an actively constructed presentation of oneself.
A user profile can be of any format if it contains information, settings and/or characteristics specific to an individual. Most popular user profiles include those on photo and video sharing websites such as Facebook and Instagram, accounts on operating systems, such as those on Windows and MacOS and physical documents such as passports and driving licenses.
An avatar in the virtual world Second Life A Twitter post, with the user's profile picture In computing , an avatar is a graphical representation of a user , the user's character , or persona . Avatars can be two-dimensional icons in Internet forums and other online communities, where they are also known as profile pictures , userpics , or ...
In user-centered design, personas are created to represent the types of users. It is sometimes specified for each persona which types of user interfaces it is comfortable with (due to previous experience or the interface's inherent simplicity), and what technical expertise and degree of knowledge it has in specific fields or disciplines. When ...
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Empathy map helps to picture user's situation as well as to consider what future researches might be needed. Persona is more definite and formal. In order to generate a well-build persona for addressing needs and problems, the team needs to conduct in-depth research. Personas are better leveraged later on in the process.
A user model is the collection and categorization of personal data associated with a specific user. A user model is a (data) structure that is used to capture certain characteristics about an individual user, and a user profile is the actual representation in a given user model. The process of obtaining the user profile is called user modeling. [3]