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Electronic Arts logo EA headquarters in Redwood City, California. Electronic Arts is an American company that is a developer, marketer, publisher, and distributor of video games, that was founded in 1982. Products of the company include EA Sports franchises, Sims, and other titles on both handheld and home gaming consoles. [1]
A business plan is a formal written document containing the goals of a ... Templates [3] and guides, such as ... Who are the competitors and how will the company ...
By knowing the competitor's media buy, media selection, frequency, reach, continuity, schedules, and flights, the manager can arrange their own media plan so that they do not coincide. Other sources of corporate intelligence include trade shows, patent filings, mutual customers, annual reports, and trade associations.
The National Computing Centre's EA best practice guidance states that an EA typically "takes the form of a comprehensive set of cohesive models that describe the structure and functions of an enterprise. The individual models in an EA are arranged in a logical manner that provides an ever-increasing level of detail about the enterprise." [6 ...
The OGSM is developed by Marc van Eck and Ellen van Zanten of Business Openers into the 'Business plan on 1 page'. Translated in several languages all over the world. #1 Management book in The Netherlands in 2015. The foundation of Business plan on 1 page is the OGSM. Objectives, Goals, Strategies and Measures (dashboard and actions).
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