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Mopar (a portmanteau of "motor" and "parts") [1] is an American car parts, service, and customer care division of the former Chrysler Corporation, now owned by Netherlands-based automobile manufacturer Stellantis. It serves as a primary OEM accessory seller for Stellantis companies under the Mopar brand.
The Chrysler company was founded by Walter Chrysler on June 6, 1925, [12] [13] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [14] [15] The company was headquartered in the Detroit enclave of Highland Park, [16] [17] [18] where it remained until completing the move to its present Auburn Hills location in 1996.
Ram Trucks was established as a division of Chrysler in 2010, as a spin-off from Dodge, and using the name of the Dodge Ram line of pickups that is now sold under the Ram banner. [6] According to Chrysler, the Ram Trucks brand will concentrate on "real truck customers," rather than casual truck buyers who buy trucks for image or style. [7]
The Chrysler New Yorker is an automobile model produced by Chrysler from 1940 until 1996, serving for several decades as either the brand's flagship model or as a junior sedan to the Chrysler Imperial, the latter during the years in which the Imperial name was used within the Chrysler lineup rather than as a standalone brand.
The 1961 automobile market was generally an off-year for automobile sales, and Dodge production went down to 269,367 units, of which 142,708 were Darts. [16] Among all the Darts sold, almost half (66,100) were the Seneca line, down from 111,600 in 1960. [16] Combined sales of Dart and Polara were lower than Plymouth's sales for 1961.
The car retained the frameless hardtop styling of the old Challenger, but had smaller engines, a 1.6 L inline-four and a 2.6 L inline-four instead of the slant-6 and V8 engines of the original Challenger models. The engines were rated at power outputs of 77–105 hp (57–78 kW). [13]
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