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The company was founded in 1960 by Jheri Redding and Paula Kent, thus the name, "Red-ken."Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.
Redding is credited with being the inventor of modern-day hair conditioner. He was the first to make "pH balanced" shampoos, to put vitamins in hair care products, and to market added minerals. [3] He developed the perm product Jheri curl, as well as numerous other beauty products. He founded the international beauty products business that bore ...
Wildroot Cream-Oil was first sold in 1943. [6] In the 1950s, the product was associated with the greaser subculture, teenage boys who slicked their hair down into a ducktail style. [7] In 1951, the Wildroot Hair Tonic Company set up the Wildroot Foundation (now the Western New York Foundation), which provides funds for local organizations in ...
L'Oréal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products. As of 2020, L'Oréal markets in all sectors of the beauty business: hair color, permanents, hair styling, body and skincare, cleansers, makeup, and fragrance. The company's products are found in a wide variety of ...
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