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Research. v. t. e. Out-of-home ( OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, wallscapes, and posters seen while "on the go". It also includes place-based media seen in places such as convenience stores, medical centers, salons ...
Digital signage on the side of a building reports stock prices. Dow Jones News Ticker, Times Square Digital signage is a segment of electronic signage.Digital displays use technologies such as LCD, LED, OLED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text.
Driver location sign used in England to assist drivers when contacting emergency services. Signage is the design or use of signs and symbols to communicate a message. [1] [2] Signage also means signs collectively or being considered as a group. [3] The term signage is documented to have been popularized in 1975 to 1980.
Electronic signage (also called electronic signs or electronic displays) are illuminant advertising media in the signage industry. Major electronic signage include fluorescent signs, HID ( high intensity displays), incandescent signs, LED signs, and neon signs. Besides, LED signs and HID are so-called digital signage .
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Clear Channel offices in Golden Square, London. Clear Channel Outdoor Americas, Inc. (CCOA) is an out-of-home (OOH) advertising company based in San Antonio, Texas [3] with operations throughout the U.S. [4] and the Caribbean. [5] CCOA is one of two separate business units operating as part of Clear Channel Outdoor Holdings, Inc. (CCOH). [4]
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