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2. Marketing research - Wikipedia

   en.wikipedia.org/wiki/Marketing_research

   Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...

3. Marketing research process - Wikipedia

   en.wikipedia.org/wiki/Marketing_research_process

   The marketing research process is a six-step process involving the definition of the problem being studied upon, determining what approach to take, formulation of research design, field work entailed, data preparation and analysis, and the generation of reports, how to present these reports, and overall, how the task can be accomplished. [1]

4. Research proposal - Wikipedia

   en.wikipedia.org/wiki/Research_proposal

   A research proposal is a document proposing a research project, generally in the sciences or academia, and generally constitutes a request for sponsorship of that research. Proposals are evaluated on the cost and potential impact of the proposed research, and on the soundness of the proposed plan for carrying it out. Research proposals ...

5. Qualitative marketing research - Wikipedia

   en.wikipedia.org/wiki/Qualitative_marketing_research

   Qualitative marketing research. Qualitative marketing research involves a natural or observational examination of the philosophies that govern consumer behavior. The direction and framework of the research is often revised as new information is gained, allowing the researcher to evaluate issues and subjects in an in-depth manner.

6. Quantitative marketing research - Wikipedia

   en.wikipedia.org/.../Quantitative_marketing_research

   Quantitative marketing research is the application of quantitative research techniques to the field of marketing research.It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place (location) and Promotion.

7. Marketing research mix - Wikipedia

   en.wikipedia.org/wiki/Marketing_research_mix

   Marketing. The term Marketing research mix (or the "MR Mix") was created in 2004 and published in 2007 (Bradley - see references). It was designed as a framework to assist researchers to design or evaluate marketing research studies. The name was deliberately chosen to be similar to the Marketing Mix - it also has four Ps.