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4.2 20th Century Fox. ... "100% Whopper, 0% Beef" (2019; marketing for the Impossible ... The name change was a publicity stunt held in conjunction with the ...
20th Century-Fox also had two big science-fiction hits in the decade: Fantastic Voyage (1966), and the original Planet of the Apes (1968), starring Charlton Heston, Kim Hunter, and Roddy McDowall. Fantastic Voyage was the last film made in CinemaScope; the studio had held on to the format while Panavision lenses were being used elsewhere.
20th Century Fox (now 20th Century Studios) had been involved in television production as early as the 1950s, producing several syndicated programs. [5] Following the demise of the DuMont Television Network in August 1956, after it became mired in severe financial problems, the NTA Film Network was launched as a new "fourth network".
Levine most recently was president of worldwide theatrical marketing for 20th Century Fox (now part of Disney) and prior to that served as HBO’s chief marketing officer. Before joining HBO in ...
EXCLUSIVE: Deadline has learned that 20th Century Fox EVP of Theatrical Marketing Jonathan Helfgot has left the studio, and that another opportunity for the film executive is on the horizon.
[130] 20th Century Studios and Searchlight Pictures—acquired by Disney in 2019 and together former members of the "Big Six" studios—produce a varied slate of films, with the latter focusing on specialty and prestige films. [131] [109] 20th Century also releases films produced by the animated film unit of 20th Century Animation.
The marketing budget for Deadpool was smaller than usual, like the production budget, so Reynolds worked closely with Fox domestic marketing chief Marc Weinstock to use the internet to their advantage and come up with cheaper, "Deadpool-based" ways to market the film. Weinstock noted that it was unusual for an actor in a film to do this.
After Disney's acquisition of 21st Century Fox on March 20, 2019 and Disney dropped the “Fox” name from the studio's 20th Century Fox and Fox Searchlight Pictures branding and the two studios were renamed 20th Century Studios and Searchlight Pictures, respectively on January 17, 2020, Scott Free returned to Disney.