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In light of the above-mentioned facts, this research proposes a novel model and integrates flow theory into the theory of technology acceptance model (TAM), based on stimulus-organism-response (S-O-R) theory, the SOR model has been widely used in previous studies of online customer behavior, and the model theory includes three components ...
Dolf Zillmann began developing excitation-transfer theory in the late 1960s through the early 1970s and continued to refine it into the 21st century. [1] The theory itself is based largely on Clark Hull's notion of residual excitation (i.e., drive theory), Stanley Schachter's two factor theory of emotion, and the application of the three-factor theory of emotions.
TRACE is a connectionist model of speech perception, proposed by James McClelland and Jeffrey Elman in 1986. [1] It is based on a structure called "the TRACE", a dynamic processing structure made up of a network of units, which performs as the system's working memory as well as the perceptual processing mechanism. [2]
The strong tie theory, or agentive theory, has long been thought of in classical sociolinguistic theory as a driver of change, even prior to social network theory. [ 15 ] [ 16 ] [ 17 ] In the context of social network theory , agents are the people who are most connected to others in the network, and whose speech style is often imitated by ...
Like speech accommodation theory, communication accommodation theory continues to draw from social psychology, particularly from four main socio-psychology theories: similarity-attraction, social exchange, causal attribution and intergroup distinctiveness. These theories help to explain why speakers seek to converge or diverge from the language ...
Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
Interdependence theory is a social exchange theory that states that interpersonal relationships are defined through interpersonal interdependence, which is "the process by which interacting people influence one another's experiences" [1] (Van Lange & Balliet, 2014, p. 65). The most basic principle of the theory is encapsulated in the equation I ...
This makes the process more complicated since each participant acts both as sender and receiver. For many forms of communication, feedback is of vital importance, for example, to assess the effect of the communication on the audience. [17] [12] However, it does not carry the same weight in the case of mass communication. Some theorists argue ...