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Cadbury Limited is the second largest confectionery company globally after Mars, Incorporated [1] and is a subsidiary of American company Mondelēz International.Cadbury products are widely distributed and are sold in many countries, the main markets being the United Kingdom and Isle of Man, Ireland, Canada, India, Australia, New Zealand, South Africa and the United States.
A bean-to-bar company produces chocolate by processing cocoa beans into a product in-house, rather than melting chocolate from another manufacturer. Some are large companies that own the entire process for economic reasons; others are small- or micro-batch producers and aim to control the whole process to improve quality, working conditions, or environmental impact.
5 Star is a chocolate bar produced by Cadbury and sold in India, Indonesia, Malaysia, Brazil, South Africa, the Philippines and Egypt. [1] [2] It is described as a "caramel and nougat" mix covered with "smooth milk chocolate" and is sold in a golden wrapper decorated with stars. [1] [3]
On September 7, 2009, Kraft made a hostile £10.2 billion takeover bid for the British confectionery group Cadbury, makers of Dairy Milk and Bournville chocolate. [14] On November 9, the company's bid (then £9.8 billion) was rejected by Cadbury, which called it a "derisory" offer. [15] Kraft upped its offer on December 4. [16]
Kraft Foods Inc. (/ ˈ k r æ f t /) was a multinational confectionery, food and beverage conglomerate. [4] It marketed many brands in more than 170 countries. Twelve of its brands annually earned more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Trident, and Tang. [5]
The operations in the Philippines is managed by Delfi Marketing Inc. and Delfi Foods, Inc. [14] It manages local chocolate confectionery brand Goya which was previously owned by Philippine Cocoa. Philippine Cocoa was acquired by Nestlé in 1997 and Delfi (as Petra Foods) became involved with the Goya brand in 2006.
The chocolate industry in the Philippines developed after the introduction of the cocoa tree to Philippine agriculture. The growing of cacao or cocoa boasts a long history stretching from the colonial times. Originating from Mesoamerican forests, cacao was first introduced by the Spanish colonizers four centuries ago. [1]
The original British product was a 70% solid bar of milk chocolate, [1] and 30%, sliced peanuts, raisins, crisp cereal and fudge pieces suspended within it. [1] Fuse was Cadbury's fastest selling new chocolate bar since the launch of Cadbury ‘Wispa’ in 1983.
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