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The zip is bonded to the packaging by a heat activated adhesive that is pre-applied to the backing of the zip. The first resealable packaging with a zipper was licensed in the United States by Minigrip® in 1954. "Ziplock" is now used as a noun or adjective in relation to plastic bags using this type of seal regardless of manufacturer. [2]
The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.
In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective. [1]
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use ...
Sustainable packaging is a relatively new addition to the environmental considerations for packaging (see Packaging and labeling). It requires more analysis and documentation to look at the package design, choice of materials, processing, and life-cycle.
A retort pouch or retortable pouch is a type of food packaging made from a laminate of flexible plastic and metal foils. It allows the sterile packaging of a wide variety of food and drink handled by aseptic processing and is used as an alternative to traditional industrial canning methods.
Launched in 1994 by Summit Media Group, Inc., Packaging World is a monthly publication which covers the latest developments in packaging. Packaging World reports on packaging machinery and materials and technologies and applications. Monthly coverage includes case histories, news, products, and articles on environmental, regulatory and global ...
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