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The two sketches were then shown to the subjects. [5] The whole thing was recorded and the results were turned into a six-minute film entitled Dove Real Beauty Sketches. A shorter three-minute version was also released. [7] In the films, each of the women describe themselves in a predominately negative way.
The Dove Campaign for Real Beauty is a marketing campaign which focuses on building self confidence in women and young children. Launched by Unilever in 2004, [1] Dove's partners in the campaign include Ogilvy, Edelman, and Harbinger Capital. [2] Part of the overall project was the Evolution campaign.
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund.
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The Dove Campaign for Real Beauty is considered to have been one of the first viral marketing strategies to hit the world when Dove released their Evolution video in 2006. [70] Their online campaign continued to generate viral videos when Real Beauty Sketches was released in 2013 and spread all throughout social media, especially Facebook and ...
Dove is an American personal care brand owned by the Anglo-Dutch company Unilever. The products are sold in more than 150 countries and are offered for women , men , babies and children . Dove's logo is a silhouette profile of the brand's namesake bird .
Onslaught is an online advertising campaign created by Unilever in 2007 to promote the Dove Self-Esteem Fund. It is the third such piece to be released, following Daughters and Evolution . As with the previous spots, the 80-second spot was managed by advertising agency Ogilvy & Mather and was directed by Tim Piper .