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Major League Soccer has been broadcast live in the United States nationally since the league's inception in 1996 and in Canada since 2007. [1] As of the 2023 season, Apple Inc. is the primary global rights holder and streams every regular season and playoff match on MLS Season Pass – a service in the Apple TV app.
The MLS Cup was broadcast internationally by Fox Sports in Latin America and Africa, ESPN Brasil in Brazil, Sky Sports in the United Kingdom, Eurosport in Europe, and BeIN Sports in southeastern Asia and Australia. [130] The 2016 final set a new record for Major League Soccer viewership, with a total of 3.5 million viewers across all channels.
Apple Inc. has exclusive global rights to every MLS match and Leagues Cup match, with on-site commentary in English and Spanish on MLS Season Pass. All match broadcasts are produced by MLS Productions, a partnership of Major League Soccer, IMG and NEP Group.
Lionel Messi's MLS playoff debut with Inter Miami broke an Apple viewership record, the company said without releasing figures.
In 2022, MLS regular season matches averaged 343,000 TV viewers, nearly the same as an NHL game. The MLS 2022 final had more viewers than the 2020 Stanley Cup final.
Lionel Messi’s first MLS playoff game could be the most-watched match in Apple TV’s history. Inter Miami will host Atlanta United on Friday night.
In Canada, the MLS Cup has been broadcast in English by TSN since 2011 and in French by TVA Sports since 2017. [22] The largest television audience for an MLS Cup broadcast was the 2016 final, which drew 3.5 million viewers in the United States and Canada. [23] [24]
The match was available to live stream for free worldwide via MLS Season Pass on Apple TV behind a massive campaign centered around Messi’s first MLS postseason match, where he failed to score ...