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Gerber began selling baby food through the canning company in 1928, using the "Gerber Baby" as their logo symbol. The baby food was sold at fifteen cents each, much less than similar foods which were purchased through drug stores for forty to sixty cents. [7] Some twelve years later the baby food line was outselling the adult canned food products.
In 1928, the “Gerber Baby” symbol was introduced to help identify the new product. [6] It was first used in a baby food advertisement in the magazine Good Housekeeping. Within sixty days, Gerber Strained Foods, using the “Gerber Baby” symbol, had gained national recognition, being distributed to various places throughout the United ...
Gerber Products Company is an American purveyor of baby food and baby products headquartered in Fremont, Michigan. Gerber Products Company is a subsidiary of Nestlé . Other Gerber products include breastfeeding pumps and other supplies, baby bottles and nipples, and health care products including tooth and gum cleanser and vitamin drops.
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Ann Turner Cook, the woman whose face as a young baby was sketched to become the iconic Gerber logo more than 90 years ago, has died. She was 95. The baby food and products company announced the ...
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In 1928, when Gerber announced it was looking for baby images for its upcoming line of baby food, Smith's drawing was submitted and subsequently chosen. It was trademarked in 1931. [4] [5] The drawing of Ann Turner Cook has since been used on virtually all Gerber baby food packaging. [5] Cook's identity was a secret until 1978. [6]
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3579 S High St, Columbus, OH · Directions · (614) 409-0683
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