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Roland Robertson (August 7, 1938 - April 29, 2022) was a sociologist and theorist of globalization who lectured at the University of Aberdeen in Scotland. Formerly, he was a professor of sociology at the University of Pittsburgh , and in 1988 he was the President of the Association for the Sociology of Religion .
"Glocalization" first appeared in a late 1980s publication of the Harvard Business Review. At a 1997 conference on "Globalization and Indigenous Culture", sociologist Roland Robertson stated that glocalization "means the simultaneity – the co-presence – of both universalizing and particularizing tendencies". [10]
Globality is the consciousness of the world as a single place. The concept of globality was introduced in the social sciences by British sociologist Roland Robertson.It signifies the spreading and deepening consciousness of the world-as-a-whole and could thus be considered the phenomenological aspect of globalization, which Robertson defined as "the compression of the world and the ...
[22] In 1992, Roland Robertson, professor of sociology at the University of Aberdeen and an early writer in the field, described globalization as "the compression of the world and the intensification of the consciousness of the world as a whole." [23] In Global Transformations, David Held and his co-writers state:
World culture theory differs in this aspect from world polity theory because it recognizes that actors find their own identities in relation to the greater global cultural norm instead of simply following what is suggested by the world polity. [3] Also, an instance of glocalization cannot fully be explained by world polity theory. It is a ...
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Globalization is now thought of as an important concept to understanding the world. Certain schools believe it is important to discuss global issues as young as 5 years old. It is students who are our future; therefore understanding the concept of "think globally, act locally" is fundamental to our future.