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  2. The customer is always right - Wikipedia

    en.wikipedia.org/wiki/The_customer_is_always_right

    "The customer is always right" is a motto or slogan which exhorts service staff to give a high priority to customer satisfaction. It was popularised by pioneering and successful retailers such as Harry Gordon Selfridge , John Wanamaker and Marshall Field .

  3. Trust-based marketing - Wikipedia

    en.wikipedia.org/wiki/Trust-based_marketing

    Trust-based marketing focuses on customer advocacy techniques that assist consumers in making informed purchase decisions based on comprehensive marketplace options and equitable advice. The theory contends that being honest and open is the best path to building consumer trust and creating a more loyal customer base. This is said to give ...

  4. Customer success - Wikipedia

    en.wikipedia.org/wiki/Customer_success

    Customer success, also known as customer success management or client advocacy, is a business strategy focused on helping customers achieve their goals when using a product or service. It involves providing support and guidance to ensure customers get value from their investments.

  5. The new Starbucks CEO shares the best business advice he ever got

    www.aol.com/finance/starbucks-ceo-shares-best...

    “The best business advice I ever received was: ‘Don't be afraid to ask questions,’” he says. “Regardless of what position you're in, even as the CEO, there are moments where somebody’s ...

  6. 28 People on the Best Advice They Ever Received from Their ...

    www.aol.com/entertainment/28-people-best-advice...

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  7. Relationship marketing - Wikipedia

    en.wikipedia.org/wiki/Relationship_marketing

    Relationship marketing refers to an arrangement where both the buyer and seller have an interest in a more satisfying exchange. This approach aims to transcend the post-purchase-exchange process with a customer in order to make richer contact by providing a more personalised purchase, and using the experience to create stronger ties.

  8. 28 People on the Best Advice They Ever Received from Their ...

    www.aol.com/lifestyle/28-people-best-advice-ever...

    During the hardest times of my life, there have been certain words—be it from books, a podcast interview, a conversation with a friend or my therapist—that have served as an anchor for me to ...

  9. The Best Advice I’ve Ever Received - AOL

    www.aol.com/news/best-advice-ve-ever-received...

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