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The term "soft skills" was created by the U.S. Army in the late 1960s. It refers to any skill that does not employ the use of machinery. The military realized that many important activities were included within this category, and in fact, the social skills necessary to lead groups, motivate soldiers, and win wars were encompassed by skills they had not yet catalogued or fully studied.
Hard skills, also called technical skills, are any skills relating to a specific task or situation. It involves both understanding and proficiency in such specific activity that involves methods, processes, procedures, or techniques. [12] These skills are easily quantifiable unlike soft skills, which are related to one's personality. [13]
In advertising, a soft sell is an advertisement or campaign that uses a more subtle, casual, or friendly sales message. This approach is the opposite of a hard sell . Theorists have examined the value of repetition for soft sell versus hard sell messages, in order to determine their relative efficacy.
In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message, as opposed to a soft sell. The term is also used to describe aggressive sales techniques used by company representatives, particularly in the context of doorstep selling.
The original definition of social intelligence (by Edward Thorndike in 1920) is "the ability to understand and manage men and women and boys and girls, to act wisely in human relations". [2] It is thus equivalent to interpersonal intelligence , one of the types of intelligence identified in Howard Gardner 's theory of multiple intelligences ...
Marketers typically begin planning with a detailed understanding of customer needs and wants. A need is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A want is a desire, wish or aspiration; When needs or wants are backed by purchasing power, they have the potential to become demands.
An effective performance is determined by the achieved skills and competency of the performer, also known as the level of skill and knowledge. In 1994, Spencer and McClelland defined competency as "a combination of motives, traits, self-concepts, attitudes, cognitive behavior skills (content knowledge) that helps a performer to differentiate ...
The process of learning these skills is called socialization. Lack of such skills can cause social awkwardness. Interpersonal skills are actions used to effectively interact with others. Interpersonal skills relate to categories of dominance vs. submission, love vs. hate, affiliation vs. aggression, and control vs. autonomy (Leary, 1957).