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In 2012, Baltimore's Under Armour Inc. settled its trademark infringement lawsuit [15] against California-based Body Armor Nutrition LLC. The suit claimed that Bodyarmor used variations of Under Armour's name and logo to sell its sports beverage products. Terms of the settlement have not been disclosed.
Athletes that are actively training lose water and electrolytes from their bodies by sweating, and expending energy.Sports drinks are sometimes chosen to be a solution for this problem through fluid replacement, carbohydrate loading and nutrient supplementation, [4] although the same source also states that "Whether water or a sports drink is consumed is the athlete's choice."
Sports nutrition is the study and practice of nutrition and diet for maintaining and improving athletic performance. Nutrition is part of many sports training regimens, being used in strength sports (such as weightlifting and bodybuilding ) and endurance sports (e.g., cycling , running , swimming , rowing ).
NHL announces Bodyarmor as its new sports drink, replacing BioSteel. April 16, 2024 at 7:42 AM.
BodyArmor founder Mike Repole told FOX Business that he wants to exceed Gatorade in overall sales by 2025.
The beverage giant gained a minority stake in the BodyArmor brand in 2018 to expand its portfolio in the sports drink space, as reported by Food Dive. (See Coca-Cola stock analysis on TipRanks ...
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- 1747 Olentangy River Rd, Columbus, OH · Directions · (614) 299-9425
