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Bodyarmor SuperDrink (stylized as BODYARMOR) is an American brand of sports drink owned by The Coca-Cola Company. [1] Products launched under the brand include: Sports, "Lyte" Sports, "Edge Sports," and "SportWater". Mike Repole created the drink in 2011.
Coca Cola-owned BodyArmor is unleashing its newest drink as part of its years-long effort to overthrow Pepsi’s Gatorade from its position as the top-selling sports drink.
Mike Repole (born January 21, 1969) is an American entrepreneur, businessman, and racehorse owner. He is best known for co-founding Glaceau (maker of Vitaminwater), which sold to Coca-Cola for $4.1 billion, and BODYARMOR SuperDrink, a sports drink manufacturer, which also sold to Coca-Cola for $5.6 billion.
NEW YORK (AP) — The NHL and NHL Players' Association on Tuesday announced a multiyear agreement with Bodyarmor to be the league’s official sports drink.
BodyArmor founder Mike Repole told FOX Business that he wants to exceed Gatorade in overall sales by 2025.
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