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  2. Gies College of Business - Wikipedia

    en.wikipedia.org/wiki/Gies_College_of_Business

    The selectivity and acceptance rate to the program initially was 20.9% [12] and is currently at 53%. [13] In 2017, alumni Larry and Beth Gies donated US$150M to the school, which was renamed the Gies College of Business in their honor.

  3. University of Illinois Urbana-Champaign - Wikipedia

    en.wikipedia.org/wiki/University_of_Illinois...

    Admit rate Computer Science Programs [56] [69] Grainger College of Engineering 33–35 1460–1550 24.2% Computer Science admit rate: 7.2%. Computer Science + X admit rate: 18.1% College of Liberal Arts & Sciences 30–34 1390–1520 41.5% Gies College of Business 31–34 1400–1500 23.1% School of Information Sciences 31–35 1420–1520 55.2%

  4. Underwood International College - Wikipedia

    en.wikipedia.org/wiki/Underwood_International...

    Underwood International College, Yonsei University was founded in 2006 as a constituent college of Yonsei University.Based in Seoul and Incheon, South Korea. [6]The college is the first and only liberal arts college in the Republic of Korea, and the only college at Yonsei University to conduct and assess all classes in English. [7]

  5. Marketing exposure - Wikipedia

    en.wikipedia.org/wiki/Marketing_exposure

    Marketing exposure is a major part that determines a company's success in their market. Although it is never directly identified or defined, it crucial for helping a company progress, creating competition for other companies, making the company more credible with consumers, and overall benefit both the company while satisfying consumers. [2]

  6. Viral marketing - Wikipedia

    en.wikipedia.org/wiki/Viral_marketing

    Whereas Kaplan, Haenlein and others reduce the role of marketers to crafting the initial viral message and seeding it, futurist and sales and marketing analyst Marc Feldman, who conducted IMT Strategies' viral marketing study in 2001, [citation needed] carves a different role for marketers which pushes the 'art' of viral marketing much closer ...

  7. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Two explanations given for confusing market research with marketing research are the similarity of the terms and also that market research is a subset of marketing research. [ 7 ] [ 8 ] [ 9 ] Further confusion exists because of major companies with expertise and practices in both areas.

  8. Purchase funnel - Wikipedia

    en.wikipedia.org/wiki/Purchase_funnel

    These funnel types are part of a marketing strategy, each tailored to facilitate different goals throughout the customer lifecycle. While terms like "full funnel marketing," "sales funnel," and "purchase funnel" are sometimes used interchangeably, they each serve distinct purposes within a broader marketing framework.

  9. Value (marketing) - Wikipedia

    en.wikipedia.org/wiki/Value_(marketing)

    Value in marketing can be defined by both qualitative and quantitative measures. On the qualitative side, value is the perceived gain composed of individual's emotional, mental and physical condition plus various social, economic, cultural and environmental factors.