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A handmade soap bar Two equivalent images of the chemical structure of sodium stearate, a typical ingredient found in bar soaps Emulsifying action of soap on oil. Soap is a salt of a fatty acid (sometimes other carboxylic acids) used for cleaning and lubricating products as well as other applications. [1]
The soap was sold from brightly painted street cars with musicians, which helped lead the phrase "get on the bandwagon." [7] Babbitt was the first manufacturer to offer tours of his factories and one of the first to give away free samples. [6] He used the advertising slogans, "Soap for all nations" and "Cleanliness is the scale of civilization ...
A 1907 advertisement for Sapolio soap Enoch Morgan's Sons Company, 439 West Street, in 1893 Sapolio was a brand of soap noted for its advertising, led by Artemas Ward from 1883–1908. Bret Harte wrote jingles for the brand, and the sales force also included King Camp Gillette , who went on to create the Gillette safety razor and the razor and ...
Bar of carbolic soap, demonstrating the rich red colour that gives the soap its alternative name, red soap. Carbolic soap, sometimes referred to as red soap, is a mildly antiseptic soap containing carbolic acid (phenol) and/or cresylic acid (cresol), both of which are phenols derived from either coal tar or petroleum sources. [1] [2]
Thomas James Barratt (1841–1914) was an English businessman who was the chairman of the soap manufacturer A. & F. Pears. A pioneer of brand marketing, he has been called "the father of modern advertising ".
Though smaller and larger sizes are available, from 15 g (0.53 oz) "guest soap" up to a 10 kg (22 lb) self-slicing block. [7] Marseille soap is frequently used for domestic cleaning, including hand-washing of delicate garments such as those made of wool or silk. In its liquid form it is commonly sold as a hand soap.
Robert Spear Hudson (6 December 1812 – 6 August 1884) was an English businessman who popularised dry soap powder. His company was very successful thanks to both an increasing demand for soap and his unprecedented levels of advertising.
William Gossage (12 May 1799 – 9 April 1877) was a chemical manufacturer who established a soap making business in Widnes, Lancashire, England. Early life [ edit ]