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  2. Journal of Business Strategy - Wikipedia

    en.wikipedia.org/wiki/Journal_of_Business_Strategy

    The Journal of Business Strategy is a bimonthly peer-reviewed academic journal published by Emerald Group Publishing, covering the field of business strategy, including strategic management, organizational leadership, and competitive analysis. [1]

  3. Journal of Business Ethics - Wikipedia

    en.wikipedia.org/wiki/Journal_of_Business_Ethics

    The journal's emphasis is on the "ethics" of business ethics, with the goal of promoting dialogue between diverse publics, both academic and civil society. The editors encourage a broad scope, and the JBE publishes original articles from a wide variety of methodological and disciplinary perspectives concerning ethical issues related to business ...

  4. List of ethics journals - Wikipedia

    en.wikipedia.org/wiki/List_of_ethics_journals

    This is a list of peer-reviewed, academic journals in the field of ethics. Note : there are many important academic magazines that are not true peer-reviewed journals. They are not listed here.

  5. R. Edward Freeman - Wikipedia

    en.wikipedia.org/wiki/R._Edward_Freeman

    Stakeholder theory is a theory of organizational management and business ethics that addresses morals and values in managing an organization. It was originally detailed by Freeman in the book Strategic Management: a Stakeholder Approach, and identifies and models the groups which are stakeholders of a corporation, and both describes and recommends methods by which management can give due ...

  6. Corporate sustainability - Wikipedia

    en.wikipedia.org/wiki/Corporate_sustainability

    A 2014 session by the United Nations Conference on Trade and Development promoting corporate responsibility and sustainable development.. Corporate sustainability is an approach aiming to create long-term stakeholder value through the implementation of a business strategy that focuses on the ethical, social, environmental, cultural, and economic dimensions of doing business. [1]

  7. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.

  8. Business ethics - Wikipedia

    en.wikipedia.org/wiki/Business_ethics

    Business ethics operates on the premise, for example, that the ethical operation of a private business is possible—those who dispute that premise, such as libertarian socialists (who contend that "business ethics" is an oxymoron) do so by definition outside of the domain of business ethics proper.

  9. Marketing ethics - Wikipedia

    en.wikipedia.org/wiki/Marketing_ethics

    Value-oriented framework, analyzing ethical problems on the basis of the values which they infringe (e.g. honesty, autonomy, privacy, transparency).An example of such an approach is the American Marketing Association Code of Ethics.