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When editors themselves translate text into English, care must always be taken to include the original text, in italics (except for non-Latin-based writing systems, and best done with the {} template which both italicizes as appropriate and provides language metadata); and to use actual and (if at all possible) common English words in the ...
The most common letter in English is e. When italics could cause confusion (such as when italics are already being heavily used in the page for some other purpose, e.g., many non-English words and phrases), double quotation marks instead may be used to distinguish words as words ("Just Say No" was an advertising campaign).
Although emphasis is useful in speech, and so has a place in informal or journalistic writing, in academic traditions it is often suggested that italics are only used where there is a danger of misunderstanding the meaning of the sentence, and even in that case that rewriting the sentence is preferable; in formal writing the reader is expected ...
The question of italics for titles of major works in non-Latin scripts has come up before, for example Wikipedia talk:Manual of Style/Text formatting/Archive 6#More clarity may be needed re titles of works in foreign languages, a discussion that concluded 20 June 2018.
Historically, italics were a distinct style of type used entirely separately from roman type, but they have come to be used in conjunction—most fonts now come with a roman type and an oblique version (generally called "italic" though often not true italics). In this usage, italics are a way to emphasise key points in a printed text, to ...
However, italics are sometimes ambiguous, and italic markup is not always accessible to sight-impaired readers who rely on screen reader technology. Double angle brackets may occasionally be useful to distinguish original orthography from transliteration, or the idiosyncratic spelling of a manuscript from the normalized orthography of the language.
Capitalization in non–English-language titles varies, even over time within the same language. Retain the style of the original for modern works. For historical works, follow the dominant usage in modern, English-language, reliable sources. Examples: Les Liaisons dangereuses (French; the English title is Dangerous Liaisons)
Non-English words in the English-language Wikipedia should be written in italics. Non-English words should be used as titles for entries only as a last resort. Again, see Perestroika. English title terms taken from a language that does not use the Roman alphabet can include the native spelling in parentheses.