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Autotrader.com, Inc. is an American online marketplace for car buyers and sellers, founded in 1997. It aggregates new, used, and certified second-hand cars from dealers and private sellers. The site also provides users with automotive reviews, shopping advice, and comparison tools for car financing and insurance information. [1]
In January 2011, TrueCar released ClearBook, a used vehicle index that analyzes the used car market in the same way TrueCar did for new cars. [13] [14] In May 2011, TrueCar acquired News Corp-backed Honk.com, a social car shopping platform. [15] In late 2011, TrueCar launched a television advertising campaign with commercials promoting its ...
While CarMax stores focus on marketing used vehicles, the company acquired its first new car franchise with Chrysler Corporation in 1996. [4] By 1999, it added new vehicle franchises for Mitsubishi Motors, Toyota, and Nissan. [5] In late 2021, CarMax sold its last new vehicle dealership, located in Kenosha, Wisconsin, to the Rydell Company. [6]
Since most states have requirements for a dealer to warranty or even guarantee a used vehicle for a certain amount of time and or mileage if sold to the public at a certain price, [10] a dealer must make a profit selling the previously traded car (now a used car). Trade-in value is an important facet of the car deal.
The company launched the Edmunds.com website in 1995. [4] By 1996, the company had formed web commerce agreements with Autobytel, a site linking buyers to nearby dealers, and the auto insurance company, Geico. As part of the agreement, each time a lead was generated from the Edmunds.com website, it would get paid a fee. [6]
The company launched a website, Autotrader.co.uk, in 1996, giving people the ability to buy or sell a car online. [ 6 ] British international investment firm BC Partners bought a stake in the business from John Madejski in July 1998 for £260m; then Guardian Media Group , who had acquired Automart in 1982, merged that business with Hurst ...
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