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The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008. [1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014.
This shift underscores a transformative phase for the industry, where digital distribution is increasingly becoming a vital revenue source for filmmakers and studios. Currently, the OTT audience in India stands at 547 million users, reflecting a 14% increase from 2023’s 481 million, representing a 38% market penetration. [5]
Eros Now has more than 12,000 digital titles that include movies, television shows, music videos and 2.5 lakhs music tracks.The platform has blockbuster films like Cheeni Kum, Happy Bhag Jayegi, Manmarziyaan, Bajirao Mastani, Tanu Weds Manu Returns, Goliyon ki raasleela Ram-Leela, Rockstar, Shubh Mangal Savdhan, Vicky Donor, Mukkabaaz, Munna Michael, Ki & Ka, English Vinglish, Sellvandhan ...
Film producers reportedly bribe the CBFC to obtain a U/A certificate, which entitles them to a 30-percent reduction in entertainment tax. [ 27 ] In 2002, War and Peace (a documentary film by Anand Patwardhan which depicted nuclear weapons testing and the September 11 attacks ) had to be edited 21 times before the film was approved for release.
In 1986, Angel Television Private Limited was founded in Kolkata, India, and started its business with movie acquisitions.In 2020, when Klikk was launched by Vikas Tantiya, the company got transformed into a fully vertically integrated studio.
Saina Play is an Indian subscription video-on-demand over-the-top streaming [1] service owned by Saina Infotainments Pvt Ltd. [2] Its headquarters is situated in Kochi, India. [ 3 ] Saina Play has four different plans, and most of the content is available at up to 1080p resolution.
Sony LIV is an Indian subscription video-on-demand over-the-top streaming service owned by Culver Max Entertainment. Sony LIV was introduced in 2013 [ 2 ] as the first OTT service in India . [ 3 ] As a streaming service, it provides live sports , original titles , other content titles from its own networks and content titles in India licensed ...