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Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format. A brochure is a corporate marketing instrument to promote a product or service.
The format of exhibition catalogues for trade fairs can range from A5-sized ‘saddle-stitched’ publications with descriptions of as few as 30-40 exhibitors, to much larger perfect-bound ‘stretched A5’ or A4-sized directories containing profiles on thousands of companies exhibiting at major international trade events such as The London ...
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The pamphlet has been widely adopted in commerce, particularly as a format for marketing communications. There are numerous purposes for pamphlets, such as product descriptions or instructions, corporate information, events promotions or tourism guides and they are often used in the same way as leaflets or brochures.
There are many different flyer formats. Some examples include: A4 (roughly letterhead size) A5 (roughly half letterhead size) DL (compliments slip size) A6 (postcard size) Flyers are inexpensive to produce and they required only a basic printing press from the 18th century to the 20th century.
In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service.Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools.
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