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"Butter" is a song recorded by South Korean boy band BTS. It was released as a digital single on May 21, 2021, through Big Hit Music and Sony Music Entertainment , as the band's second English-language single.
BTS (Korean: 방탄소년단; RR: Bangtan Sonyeondan; lit. Bulletproof Boy Scouts), also known as the Bangtan Boys, is a South Korean boy band formed in 2010. The band consists of Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook, who co-write or co-produce much of their material.
This week, with “Butter,” the K-pop crew became the first international group ever to have a new song added at every reporting Top 40 station in a song’s first week of release.
The rise of groups such as Exo and BTS in 2012 and 2013 launched the third generation of boy bands and introduced K-pop to mass global appeal. [3] BTS, in particular, has attained mainstream Western appeal with number-one hits on the Billboard charts and multiple collaborations with several global artists, including Coldplay, Nicki Minaj, and ...
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[97] [98] [99] BTS accounted for 72.7 percent of the album consumption units generated by K-pop acts in 2018 out of a total of 17 acts. [100] The group was also listed as one of the most influential artists of the decade by CNN, for "popularizing K-pop in the US". [101] They were named 2019 Hitmakers Group of the Year by Variety in 2019. [102]
Editor’s Note: A new episode of “The Whole Story: K-Pop: A Star is Made,” following a group of teen girls’ journey to becoming idols and much more airs Sunday, January 5th at 8pm ET on CNN
On November 11, 2019, girl group Blackpink's music video for "Ddu-Du-Ddu-Du" became the first music video by a K-pop group to reach 1 billion views on the platform. [26] On May 21, 2021, BTS' music video for "Butter" set a record for the most viewed online music video in the first 24 hours, garnering over 108 million views. [27]