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Elihu Katz was a psychologist in the School for Communication at the University of Pennsylvania when he collaborated with Lazarsfeld in 1955. Their research aimed to observe the flow of influence at the intersections of mass and interpersonal communication which resulted in the book Personal Influence.
“The pyramid shape shows the immediacy of some factors and the relatively distal influence of others.” (p. 546) At the top of the pyramid is the point of communication, and moving down the pyramid, the influencing factors become less transient, situation specific and more long term, stable factors that can be applied to almost any situation.
Interpersonal communication is an exchange of information between two or more people. [1] It is also an area of research that seeks to understand how humans use verbal and nonverbal cues to accomplish several personal and relational goals. [1]
The "communication perspective" entails a shift in focus from theory to praxis. [7] According to Rose, language and communication "creates, shapes, and limits the diverse social worlds in which we live, and the coordinated management of meaning is the most comprehensive statement of social construction and emphasizes recursiveness.
Direct communication clear states what their intentions or instructions are, while indirect communication relies on different forms of communication to relay their meaning or intentions. Direct communication strategies: using imperatives, statement of prohibition, instructions, statement of permission/preference, or suggestions.
Health communication is the study and practice of communicating promotional health information, such as in public health campaigns, health education, and between doctor and patient. [1] The purpose of disseminating health information is to influence personal health choices by improving health literacy.
Human communication can be subdivided into a variety of types: Intrapersonal communication (communication with oneself): This very basic form of information, is the standard and foundation, of all things communication. This communication with ourselves showcases the process in which we think on our previous and ongoing actions, as well as what ...
In interpersonal communication, an I-message or I-statement is an assertion about the feelings, beliefs, values, etc. of the person speaking, generally expressed as a sentence beginning with the word I, and is contrasted with a "you-message" or "you-statement", which often begins with the word you and focuses on the person spoken to.