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A few years later, Adidas launched a basketball specific campaign -- "Believe in 5ive"—for the 2006-2007 NBA season. [86] In 2011, "Adidas is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street ...
The Nike Swoosh logo, which is featured on every NBA team's jersey. Beginning with the 2017–18 NBA season, Nike Inc. became the uniform and apparel maker for the National Basketball Association (NBA). The Nike swoosh appeared on the front right shoulder of player uniforms for the first time in league history.
In the 1970s and 80s, uniforms became tighter-fitting and shorts were shorter, consistent with the overall fashion trends of these two decades. [2] At this time, women's basketball uniforms transitioned from longer-sleeved uniforms to tank-top style jerseys similar to men's basketball uniforms, which more explicitly showed off players' muscle ...
Jersey patches are not only, for now, against NCAA rules, but apparel partners such as Nike, Adidas and Under Armour have existing contracts with schools that prohibit other branding on jerseys ...
Adolf "Adi" Dassler (3 November 1900 – 6 September 1978) was a German cobbler, inventor and businessman who founded the German sportswear company Adidas.He was also the younger brother of Rudolf Dassler, founder of Puma.
As of the 2017–18 season, the NBA team jerseys are manufactured by Nike, replacing the previous supplier, Adidas. All teams will wear jerseys with the Nike logo except the Charlotte Hornets, whose jerseys will instead have the Jumpman logo associated with longtime Nike endorser Michael Jordan, who owns the Hornets. [131]
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