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Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...
The end of a sentence. ¶ Pilcrow: Paragraph mark, paragraph sign, paraph, alinea, or blind P: Section sign ('Silcrow') ⌑ Pillow (non-Unicode name) 'Pillow' is an informal nick-name for the 'Square lozenge' in the travel industry. The generic currency sign is superficially similar | Pipe (non-Unicode name) (Unicode name is "vertical bar ...
Three logos: NASA, IBM by Paul Rand and the International Bureau of Weights and Measures. Coat of arms of the Chiswick Press. A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) ' word, speech ' and τύπος (túpos) ' mark, imprint ') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.
Sometimes a company or brand logo is more than it first appears. For example, take a look at the hidden meanings or messages embedded in these 12 popular logos below.
A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM).
Used to indicate that an abbreviation should be spelled out, such as in its first use stet: Let it stand: Indicates that proofreading marks should be ignored and the copy unchanged tr: transpose: Transpose the two words selected wf: Wrong font: Put text in correct font ww [3] Wrong word: Wrong word used (e.g. to/too)
The post 36 Hidden Messages in Company Logos You See All the Time appeared first on Reader's Digest. They have hidden messages in their logos—here's what they are and what they mean.
Adianoeta – a phrase carrying two meanings: an obvious meaning and a second, more subtle and ingenious one (more commonly known as double entendre). Alliteration – the use of a series of two or more words beginning with the same letter. Amphiboly – a sentence that may be interpreted in more than one way due to ambiguous structure.