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Handmade in Oregon, the reusable towels cling to each other, making them easier to roll up and store on a traditional paper towel holder. The edges are serged for durability and to prevent fraying.
The Royale brand is represented by the Royale Kittens, two white Persian kittens meant to represent the softness of Royale products. [1] Royale’s longest running television ad campaign ran from 1973 to 1984, and featured the Royale Kittens playing on a white shag rug and unwinding rolls of bathroom tissue.
In 2019, Irving opened a new tissue mill and converting facility in Macon, Georgia. This facility uses the through air dried paper technology to produce bathroom tissue and paper towels. [2] Currently, Irving Tissue manufactures products under the Majesta and Royale brands in Canada and the Scotties brand in the United States. [1]
While most paper towels were being marketed promoting their strength or softness, P&G found consumers primarily preferred absorbency. With this new idea for marketing, Bounty replaced Charmin towels in 1965, and introduced a new 2-ply towel which was thicker, softer, and more absorbent than anything else on the market.
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If you're shopping for dad this year, we've got a few recommendations, including AncestryDNA, the Bird Buddy, and a vintage record player.
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